The Growth vs ROI Spectrum
In this video, I discuss growth vs ROI and how to think about where you want to be on the spectrum between the two extremes so that you can create the right marketing strategy for your business.
A pure ROI strategy is completely different from a pure growth strategy. What works for one is extremely likely not to work for the other. So knowing where you want to be in my experience is how you develop the best strategy for your business so you can leverage the right marketing tactics to successfully execute.
About the Author
Tommie Traffic
My Mama named me Tommie Powers but my friends call me Tommie Traffic. I specialize in scaling growth and revenue online with paid media and video advertising. Even though I got street game, in high school I was an undercover nerd which got me into the NASA Space Grant Program. Recently I spent nearly 4 years mentoring companies on growth in Silicon Valley with a VC firm called 500 Startups as a distribution hacker. I'm also super proud of the fact that I've profitably spent over $100M buying ads online that has generated over $500M in revenue.
