Source: Conversion Fanatics Podcast
Retargeting (Google calls is Remarketing) is one of the most powerful advertising techniques ever invented. In a nutshell in case you don’t already know what it is, it allows you to reach people who have previously visited your website. And there’s a lot more to it than that, but that’s it at the most basic level.
Ever been on Amazon looking at a particular product you thought about buying, then you start seeing ads everywhere you go showing you that same product? That’s retargeting.
And although most people who launch retargeting campaigns tend to do really well with it, most people I’ve worked with are only scratching the surface of the power it has.
So even if you’re already “crushing it” with retargeting, I’m almost certain you could make it even better. That’s what I talk about in the interview posted above. Check it out and tell me what you think.